Friday, 20 May 2011

Someone Else's Words



Wow! Brilliant! A Plus! * Applauds *

There's lots of writing out there in... the world. And a lot of which, yours truly, wishes he had wrote. Seriously, I've had my nose in three different books today and each one inspired a mild feeling of envy. It's a passion (and probably a disorder) but it makes me happy. I think in my own simple way I think I'm still impressed at how many words there are, and how changing one in a sentence can make me feel something entirely different to what I felt before.


This (look up!) is an environmental sign at the Design Museum in London Bridge. I have to say I was a bit surprised by how well it was written. You really only expect visual brilliance when exploring a design museum but there can be no mistake, this is some impressive writing. In case you can't tell from my awful picture (I'm not a photographer, alright?) it says:

"Usually associated only with childhood, play is activity that continues throughout our lives. It can help to drive the imagaination, aid learning and enhance even the most serious experiences.

Good design is responsible for making play enagaging, accessible and stimulating. Aspects of play, exploration and discovery can enhance the understanding of a product, creating a dialogue between user and object. An element of play is also vital to the development process of many designers, with a sense of playfulness often evident in the finished work."


That is remarkable!

It found a perfect balance between the message and style. It's playful, sweet, charming, honest, smile provoking and thoughtful. Not only that, it reflects how creativity should be. I honestly couldn't have written it better myself.

Consider me inspired! That's the kind of writing I would LOVE to be responsible for, hopefully in the near-future, but for now I'll have to settle for typing out someone else's words.

Monday, 9 May 2011

Someone Hire This Guy!



This is a wonderful use of QR codes. They're more popular than an underwater oxygen store at the moment, but I think this has earns extra points for it's relevance and ingenuity. I hope this guy got the job because he deserves it for this idea (and I'd prefer not to compete against him for a job).

Sunday, 1 May 2011

Creative Creatures



How cute are these little guys?

I was inspired by some beautiful superflat work I found online by Japanese artist Takashi Murakami and ended up creating this wallpaper of creatures. I hope they make you as cheery on this sunshine filled Sunday as they made me while I was making them.

Sunday, 24 April 2011

Just Add Sunshine



The world is one giant step closer to transforming into an episode of Glee.

Rather poetically, this Adidas spot has quite a lot in common with the US musicom. Glee takes a great song and simply adds a little something to make it more fun and well... sunshiney. And everyone enjoys sunshine.

Surely inspired by this, when Wieden and Kennedy made Nike Musical Shoes in Japan (aka this):


welcome to optimism: Nike music shoe by Wieden + Kennedy Tokyo

... Adidas came along and did the exact same thing with their MEGALIZER (sounds like a transformer, doesn't it?). Points for originality: 0. They did, however, do something Nike didn't. Make it applicable. Nike just dropped a 95lb bomb of cool in our laps and said, 'there you go' and no-one really knew what to do with it. Adidas have gone the extra mile and showed us something inspiring, outside of the laboratory. They took the idea and made it universal.

They Gleed™ it up.

Wednesday, 20 April 2011

I'm A Man Of Few Words



I've had some trouble with writing this post.

I've had trouble finding the words to explain my experience with during the D&AD awards. The truth is that there are no words. It was absolutely amazing. It was the glistening cherry on top of a delicious placement that I have loved from start to finish.

It has been so wonderful.

The people I've met, the inspiring conversations I have had with all kinds of people in the creative industry - I have been so lucky.

I have seen THE BEST CREATIVE WORK IN THE WORLD.

I sit here here humbled and inspired.

Congratulations and thank you to everyone who took part and got involved (especially the Spring project crew).

Sunday, 17 April 2011

Orange Power!

A truly new idea from Tropicana (I love Tropicana. Have I mentioned that before?) It's a billboard made out of oranges... Amazing!

Saturday, 16 April 2011

Digital Stuff

(Imaginative title, right? I know, I'm awesome.)

Lately I've been playing a lot of hide and seek with digital work (it's obviously bit of a one-sided game) and my inner ego maniac is convinced that everyone wants me to share it and let them know my thoughts on it. Well, if you insist, I'll throw a few thoughts your way.



This is the new Carlsberg page on YouTube. It's not really 'new' for a page to come alive but there's something surprising about it. I think it's the subtleness of the onset. The screen just gradually begins to fall apart. It's quite an immersive experience once it gets going and completely kidnaps your attention. It may not be new but I have to give kudos for the execution. You can find out for yourself on:

http://www.youtube.com/carlsberg



Put a website address into this page by BMW and you can drive around the page, terrorizing banners and destroying text all over the web. It's actually pretty addictive. There's something genius about having an interactive extension that you can use on any page. I personally went on a joyride on Porsche's webpage (well I thought it was funny).

Go forth and play at : http://204.51.112.250/x3/



Pepsi's latest idea come in the form of this 'Tag a Tv ad' campaign. Honestly, this seems like a step backwards after iButterfly in Japan but it has rather obvious benefits; It closes the gap between advertising and sales, and encourages people to actually pay attention to their ads but creatively speaking, this seems a bit Fred Flintstone. Find more info at:

http://mashable.com/2011/04/20/intonow-pepsi-partnership/



THIS IS AMAZING!!!!

I've taken a shine to this. It's my latest love in the world of all things cool and digital. It's so simple and fun. I know everyone who watches it can't resist putting their finger on the screen and getting involved in the magical shenanigans. It's branded entertainment at it's best and it brings me nothing but pure delight. Another masterpiece from a brand that has a habit of creating amazing stuff.

Monday, 4 April 2011

I'm Not A Graphic Designer, But I Love My Mum

Being Mother's Day and all I decided to do something special for the ol' girl who gave me life and what not. Below is what I like to think of as an "optimist's effort" at designing my own card for my mum. Just seemed a bit more sentimental to create something myself, rather than chuck £2.50 on something random in Clinton's.

I created this nice little idea juxtaposing the "M" with the traditional heart design and I think it came off rather well.



The typography could be organized more effectively, but it made my mum happy and isn't that what everyone wants to do on Mother's Day (and the other 364 for that matter)?

Monday, 21 March 2011

Better Late Than Never

It's one of my resolution this year to explore London more this yurr (another is to use more unusual/invented words. I've been doing alright with that one.) Now I'm aware that Picadilly Circus isn't reeeeally exploring London, but I've been a busy little bee at D&AD and I like to consider any size step a positive move as long as it's in the right direction.

Anyhoo,

I went for a wander and came across some purdy illustration and design work on my travels. You may have seen it too. They are so wonderful to look at so I've put them on here so everyone can have a look.

This is a smoothie bar called Snog, which is home to some redelicious (ridiculously delicious) fruity stuff. On the walls are these bright illustrations that make a great environment while you drink your redeliciousness. It's so charming!



This little guy was on the opposite wall. It would be shame to leave him out as he is so happy to be here that he's strutting like he owns the place.



This murial was chalked onto the ground... somewhere. If I could draw dreams, I'd bet they'd look like this. The 60's/70's style typography and colours really gives it a modest "hippy" feel. I haven't seen many prettier things lately. If nothing else it has some fairly wise words to love by.



This isn't even art. It's just candy. But I love candy. I'm a complete sugar junkie, so here just might be as close to Heaven as I'll ever get. Seriously though, I may just have D&AD send my paycheck to them- cut out the middleman, so to speak. Back on topic, all the colours just caught my eye as I walked by and made me feel like a kid again. I love that feeling! When you're so excited you can't express it. You just kind of bounce on the spot. Like your imagination is exploding with possibilities. Like anything is possible.

Saturday, 12 March 2011

Warning!

This poster campaign is, in advertising terms, simply perfect.

It's simple.

It's witty.

It's shows the benefit in a memorable, interesting way.

Perfect. It's a well-written piece of advertising, no contest. Also the typography is bee-yootiful. Wow.





So what if it's for adult movies.