It's 2011. Hooray!
It's a new dawn, it's a new day, it's a new life... you get the idea.
I am especially excited for this year. Lot's of prospects and potential. A new slate to create on and I've bought lots of pens to do it with. One of my resolutions this year is to smile more and have more fun (I spent most of last year overworking). Continuing with that theme, I have collected eight ads from last year (would have been 10 for the poetry of it, but it was a rough year) that made me smile, and I hope they will make you smile too. Enjoy!
* feel free to just watch the clips and ignore my witty comments.
Samsung
Combining two of the happiest things in the world - children and dancing - I think this was the cheeriest thing I saw last year, clearing away every kind of grey. If you don't smile at this, you're probably a robot (or at least an android without a happiness chip).
Tropicana
There's something about Tropicana. Their stuff always makes me feel warm and... 'morningy'. I thought this was a heart-warming thought and showed a nice slice of sensitivity.
Old Spice
We all know this new classic. It's quick, it's funny, it's original. Enough said.
Google
When I thought about it, Google plays a big part of my life. Not really an important part, but I do visit the site almost daily for one reason or another. I though this was a great way of using their brand/product for telling a inspirational story of a guy (I assume) who falls in love with a girl in paris.
Thinkbox
What a great way to show what advertising can do. Absolutely delightful piece, with quite possibly, my favourite dog ever.
Heineken
This was actually the highlight of my World Cup/Summer. There were quite a few good 'lad ads' this year, but this one made me laugh the most (Fosters' 'Good Call' was close behind).
Nike
This wasn't really a smile if I'm honest. It was more like my jaw dropped in awe of the magnificence I was witnessing. It was amazing, like a 3 minute cinema experience.
Drench
I recently found this at the end of the year in another blogger's 'Best Ads of the Year' collection. Ironically this is the most 'stupid-funny' ad of the year, and I love the 'Push it to the limit' soundtrack. Between this and the thinkbox ad we have a generation of animals that could take over the world.
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